Cradle to Career
Cradle to Career brings together residents, local services, professionals, and community leaders to support the children and young people of North Birkenhead.
It puts the people of North Birkenhead at the heart of education, services and local decision-making.
It aims to:
- Significantly improve literacy standards among children
- Give families easy access to the support they need
- Improve the quality of life for all
- Create new opportunities for local children and young people.
- Improve communication between the community and the organisations that serve them.


Why North Birkenhead?
In Birkenhead there are only 0.62 jobs for every person aged 16-65. Half of children in North Birkenhead live in low-income households, three times the national average.
How the programme works
Cradle to Career aims to significantly improve literacy standards among children, give families easy access to the support they need, improve the quality of life for all and create new opportunities for local children and young people.
The programme provides community support through a 17-strong team based at a local centre, improves literacy with local schools, encourages local pride through campaigns and involves local residents in designing the campaigns and making decisions about the programme.

Child-level outcomes
61% increase in pupils with the highest reading ability

Community-level outcomes
15 community projects awarded seed funding

System-level outcomes
Integrated support for families through the establishing a multi-disciplinary community support team